What makes Lynchpin different
Lynchpin was created as a rebellion against the established agency industry and the frustration of an own lack of success with PPC marketing.
Since the start of festtema.dk in 2004, I have used countless traditional agencies and so much money, but never achieved the desired results.
Only in 2023 did I manage to crack the code, and to my own big surprise it turned out that more specialists, more data and constant optimization were the formula for success.
The result is Lynchpin
By a webmerchant
A modern, international sales agency, whose services & terms are composed according to my needs as an active webmerchant and advertiser.
Backed by experts
Two competence centers with +40 highly qualified & certified consultants who work exclusively with PPC marketing
Delivered differently
A transparent partner, with prices that are up to 70% cheaper than the neigherborhood competitors, and who demonstrably creates positive results.
10 promises
Do you want to try your hand at PPC marketing or do you have the courage to be challenged in the way you work with PPC advertising today
Honest assessment
Before we get started, we look at your case and assess what we believe the potential is.
We give an offer for obvious "wins" and tell how we would approach the task. But also whatever effort it may require from you/you, so that we can jointly succeed in fulfilling the potential.
Openness about pitfalls
We know our approach and processes work, but they don't work for everyone.
On the other hand, we are not afraid to talk openly about potential pitfalls, classic misunderstandings and our own limitations.
Proactive advice
Successful PPC advertising is not only about campaign execution & optimization.
Sometimes it makes sense to use the resources on optimization of check-out, investment in external tools & services or other things that Lynchpin does not offer. But if it makes sense to you, it makes sense to us.
Attractive hourly rate
You should not choose Lynchpin because you think you can buy PPC management for no money.
Effective PPC advertising requires a lot of hard work, deep technical skills and thorough analytical work. At the same time, there must be time for both reporting, dissemination, coordination & dialogue.
No longterm commitment
Our work must create value, but unfortunately we cannot give guarantees. In return, you can always terminate the cooperation.
At Lynchpin , we do not automatically extend your agreement, you must actively choose to use us, month by month.
You can scale the consumption up and down as needed or you can pause the collaboration for a month or two and use the resources on other optimization options.
Zero start-up fee
It is almost an industry standard to charge a setup fee, for setup or "proper setup" of your Google account. This is not the case with Lynchpin.
Optimal Google Shopping management requires ongoing optimization of your Google universe and is not finished after either 1 or 2 weeks.
Optimizing and adjusting your campaign setup, regardless of whether it is Google, Meta, Bing or TikTok, it is an ongoing task that we take active responsibility for, from day 1 until you are no longer with Lynchpin.
Data, data, data
Most people don't realize how much influence data quality has on successful PPC marketing.
Many people think that they can just send a feed from the webshop to Google or Meta, and then the rest is just about advertising prices.
Everything is about data; data about your products, data from your campaigns, data from your competitors and from the market.
If you are serious about PPC marketing, you will work with your data, both in the short and long term.
POAS not ROAS
Both Google, the other PPC channels and most PPC consultants measure success in ROAS (Return On Ad Spend).
They conveniently forget to factor in costs for PPC management, product consumption and other variable costs before doing the math.
At Lynchpin we work with POAS (Profit On Ad Spend). We continuously measure the actual profit and can also use POAS as a parameter for bidding (Ad bidding) in Google Shopping and on Facebook.
No exclusivity
Just because you use Lynchpin for PPC marketing on, for example, Google or Facebook, you can easily have another agency run TikTok campaigns or an in-house function responsible for strategic planning.
Documentation
Everything we do is documented and registered in our portal. Here you can continuously follow who is doing what, and keep up to date with the development of the results achieved over time.
Any agreements on upward or downward adjustments to the hourly usage are entered, and there is a calendar with a clear indication of asynchronous public holidays.
