The offer
Flat fee of £36 per hour
We sell highly skilled PPC operational and tactical management hours and that is it.
Always included
Free Audit
Have your ad accounts analyzed and get a full picture of their status,
This includes a forecast of expected improvements for your ad accounts.
Premium Tools
We insist on measuring everything and to do this we provide you with a ProfitMetrics account free of charge.
This includes state of the art server side tracking.
Guaranteed Results
As part of the audit, we are willing to providing a guarantee that we will improve the overall profitability of the PPC efforts.
if we don't we will compensate the difference, no questions asked.
Process
We make sure that the match between us and any new customer is optimal and remains optimal for as long as possible.
Initial assesment
We insist on a thorough vetting process, in order to make sure we can actual make a difference and in the process agree about how many hours it would take on a monthly basis.
Daily engagement
Our designated PM is available on a daily basis for campaign execution collaboration via a secure Slack channel and this is supported by a private portal whererelevant data is made accessible.
Weekly reporting
We commit to reporting everything on a weekly basis, everything from the number of hours delivered, what they were spent on and what results we are creating as a result of the hours spend.
Monthly alignment
Every month we will evaluate the progress, in order to make sure that we will work together for another month and if the hours should be adjusted up or down in order to maximise the ROI.
Pledge
We believe that the price for our skills are payment enough
No longterm contract
We don't require any commitment beyond one month for our services.
No onboarding fee
We don't require any extra payment for getting the project going.
No cut on ad spend
We don't require any % fee on the ad spend to run the sales activities.
No cut on revenue
We don't require any % fee on the revenue generated from the sales activities.
Case Spectrum
At Lynchpin we asses every customer case individually, but we have identified some classic cases that should make it possible for anyone to find a place on the spectrum!
Social Media
A service company promoting a range of 1-10 distinct offerings from one domain in a B2B or B2C context.
20-25 hours per month
Google Shopping
A webshop selling a wide range of physical products to one market from one domain in a B2B or B2C context.
30-40 hours per month
Multi Channel
A webshop utilizing a full range of Google PPC channels, as well as social media on multiple markets from multiple domains.
80-100 hours per month
Extras
We have carefully selected a range of premium tools that we know will boost the effect of different parts of the data flow and secured good deals for our customers
ProfitMetrics
£125 in monthly compensation
Tracking e-commerce performance with real-time profit overview and server-side tracking.
Data Feed Watch
£50 in monthly compensation
Optimize your product feeds in minutes with Al
Google CSS
£40 in monthly compensation
Comparison Shopping Services (CSS) discount of 20% in ad spend on Google
Frequently asked questions:
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What is the catch on the guaranteed result?
The only two things we ask are that we get 3 months to do this, but at any given time during the 3 months the collaboration can be cancelled and that we can agree on some pure data driven base numbers to evaluate on.
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What are the payment terms?
The initial amount of hours that you have been assesed for are invoiced before the start of a new month with an online payment request through the client portal and due before we begin working on your campaigns.
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What if I want to start before the first of the month?
If the start is before the 15th of the month, then you are invoiced a proportional part of the hours and if after the 15th then you are invoiced proportional for the rest of the month and the next month together.
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What kind of payment methods are available?
You can only pay by credit card
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Can I prepay for additional months and get a discount?
No, we don’t want to dilute one of the big advantages of our model.
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Why don't you have a contract?
We strongly believe that only satisfied customers matter and if we can’t deliver value on an ongoing basis then we don’t deserve the business.
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How do I claim the compensation on the extras?
When you have subscribed and paid directly to the provider of one of our Premium Tools then we will be informed by them and we will deduct the appropiate amount on your next monthly invoice.
