Facebook Ad Management involves creating, targeting, and optimizing ads to reach specific audiences on Facebook. Advertisers use Ads Manager to set campaign objectives, craft ad creatives, and apply detailed targeting to connect with users based on demographics and interests.
Initial Setup
Content Preparation
Audience Research: Leveraging Facebook's powerful audience insights, to identify target demographics, interests, and behaviours
Landing Page Optimization: Ensuring that the destination pages (landing pages) where ads direct users are relevant, high-quality, and optimized for conversions.
Campaign Setup
Campaign Structure Design: Crafting structured campaigns with well-defined ad sets and creatives, focusing on specific audience segments.
Ad Strategy Developmen Based on the objectives—whether it's lead generation, e-commerce sales, or brand awareness—develop a robust ad strategy, selecting the best campaign objectives, bidding models, and placements
Ongoing Operations
Segmentation Management
Audience Analysis: Regularly analyze search terms that trigger visits to sites and identify profitable queries.
Remarketing : Showing ads to users who previously visited your site.
Creative Optimization: Test, refine, and rotate ad creatives to maintain audience engagement and minimize ad fatigue.
Performance Monitoring
Performance Tracking: Use Facebook Pixel to track key metrics such as clicks, impressions, cost-per-click (CPC), conversion rate, and return on ad spend (ROAS).
A/B Testing: Test different elements such as bidding strategies, product titles, and ad group structures to find the most effective combination.
Collaboration & Evaluations
Client Communication: Regularly communicate with the client to update them on campaign progress, performance, and any necessary changes.
Collaboration with Other Teams: Work with other teams such as SEO, content, and web development to ensure consistent messaging and strategy alignment
Client Portal
Every part of the initial setup and all ongoing operational efforts will be documented and coordinated through a dedicated portal for each client.
