Google Display
A Google Display Pay-Per-Click service involves managing ad campaigns that appear on the Google Display Network (GDN), which includes millions of websites, apps, and YouTube.


Initial Setup
Ongoing Operations
Performance Monitoring
Performance Tracking: Use Google Ads and Google Analytics to track key metrics such as clicks, impressions, cost-per-click (CPC), conversion rate, and return on ad spend (ROAS).
A/B Testing: Test different elements such as bidding strategies, product titles, and ad group structures to find the most effective combination.
Collaboration & Evaluations
Client Communication: Regularly communicate with the client to update them on campaign progress, performance, and any necessary changes.
Collaboration with Other Teams: Work with other teams such as SEO, content, and web development to ensure consistent messaging and strategy alignment