Google Display

PPC Services

A Google Display Pay-Per-Click service involves managing ad campaigns that appear on the Google Display Network (GDN), which includes millions of websites, apps, and YouTube.

Initial Setup

Account Configuration

Google Merchant Center Setup: Create and configure a Google Merchant Center account where product data feeds are uploaded.

Google Ads Account Setup: Ensure the Google Ads account is properly linked to the Merchant Center.

Content Preparation

Ad Creation: Create compelling ads that attracts clicks while aligning with keyword intent

Landing Page Optimization: Ensuring that the destination pages (landing pages) where ads direct users are relevant, high-quality, and optimized for conversions.

Campaign Setup

Campaign Structure Design: Design the campaign structure, including setting up different campaigns for various product categories, brands, or performance tiers.

Budget Allocation: Allocate budgets effectively across campaigns to ensure the best possible return on investment (ROI).

No longterm contract, no onboarding fee
and no cut on ad spending

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Ongoing Operations

Segmentation Management

Audience Analysis: Regularly analyze search terms that trigger visits to sites and identify profitable queries.

Remarketing : Showing ads to users who previously visited your site.

Performance Monitoring

Performance Tracking: Use Google Ads and Google Analytics to track key metrics such as clicks, impressions, cost-per-click (CPC), conversion rate, and return on ad spend (ROAS).

A/B Testing: Test different elements such as bidding strategies, product titles, and ad group structures to find the most effective combination.

Tactical Execution

Bid Adjustments: Make regular bid adjustments based on performance data to optimize for better returns.

Seasonal Campaigns: Launch specific campaigns for seasonal products or trends to capture relevant traffic during peak times.

Reporting & Analysis

Regular Reporting: Provide detailed reports on campaign performance, including metrics like ROAS, conversion rates, and overall spending.

Performance Analysis: Conduct in-depth analysis to identify trends, opportunities, and areas for improvement.

Compliance Management

Policy Adherence: Ensure that all ads and product listings comply with Google’s advertising policies to avoid disapprovals or account suspensions.

Issue Resolution: Quickly resolve any issues related to policy violations or feed errors

Collaboration & Evaluations

Client Communication: Regularly communicate with the client to update them on campaign progress, performance, and any necessary changes.

Collaboration with Other Teams: Work with other teams such as SEO, content, and web development to ensure consistent messaging and strategy alignment