Google Shopping

PPC Services

A Google Shopping Pay-Per-Click (PPC) service involves various tasks designed to manage and optimize shopping campaigns, ensuring that products are visible to potential buyers when they search for relevant terms.

Initial Setup

Account Configuration

Google Merchant Center Setup: Create and configure a Google Merchant Center account where product data feeds are uploaded.

Google Ads Account Setup: Ensure the Google Ads account is properly linked to the Merchant Center.

Product Feeds

Feed Integration: Connect eCommerce platform or feed management tool to automatically sync product data

Product Data Feed Creation: Create a product data feed that includes details like product titles, descriptions, prices, images, and other relevant attributes.

Campaigns

Campaign Structure Design: Design the campaign structure, including setting up different campaigns for various product categories, brands, or performance tiers.

Budget Allocation: Allocate budgets effectively across campaigns to ensure the best possible return on investment (ROI).

No longterm contract, no onboarding fee
and no cut on ad spending

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Ongoing Operations

Keyword Management

Search Term Analysis: Regularly analyze search terms that trigger ads and identify profitable queries.

Negative Keyword Management: Add irrelevant or non-converting search terms as negative keywords to prevent wasteful ad spend.

Performance Monitoring

Performance Tracking: Use Google Ads and Google Analytics to track key metrics such as clicks, impressions, cost-per-click (CPC), conversion rate, and return on ad spend (ROAS).

A/B Testing: Test different elements such as bidding strategies, product titles, and ad group structures to find the most effective combination.

Tactical Execution

Bid Adjustments: Make regular bid adjustments based on performance data to optimize for better returns.

Seasonal Campaigns: Launch specific campaigns for seasonal products or trends to capture relevant traffic during peak times.

Feed Optimization: Optimize product titles, descriptions, and other data points to align with.

Reporting & Analysis

Regular Reporting: Provide detailed reports on campaign performance, including metrics like ROAS, conversion rates, and overall spending.

Performance Analysis: Conduct in-depth analysis to identify trends, opportunities, and areas for improvement.

Compliance Management

Policy Adherence: Ensure that all ads and product listings comply with Google’s advertising policies to avoid disapprovals or account suspensions.

Issue Resolution: Quickly resolve any issues related to policy violations or feed errors

Collaboration & Evaluations

Client Communication: Regularly communicate with the client to update them on campaign progress, performance, and any necessary changes.

Collaboration with Other Teams: Work with other teams such as SEO, content, and web development to ensure consistent messaging and strategy alignment

Collaboration tools

Client Portal

Every part of the initial setup and all ongoing operational efforts will be documented and coordinated through a dedicated portal for each client.

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